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Breaking Barriers: How Fitness is Empowering Women in Saudi Arabia

Discover how Haya Sawan is breaking barriers in Saudi Arabia’s fitness scene, empowering women through movement, confidence, and community. A journey of strength, resilience, and change—one workout at a time.

Breaking Barriers: How Fitness is Empowering Women in Saudi Arabia

I remember the first time I walked into a gym after having my first child. I was uncertain, hesitant, carrying the weight of doubt alongside the extra pounds. But there was something else too—a spark. A realization that if I wanted to take care of my family, I had to take care of myself first.

That moment changed everything.

Fast forward to today, and I’ve turned that personal journey into something much bigger. SheFit wasn’t just a business idea—it was a mission. A space where women could reclaim their strength, confidence, and power. In a culture where fitness for women was once overlooked, I knew this was more than just about movement; it was about shifting mindsets.

When I started training women, especially new moms, I saw the impact firsthand. It wasn’t just about getting fit—it was about feeling strong, inside and out. Women were walking in with insecurities and walking out with a newfound belief in themselves. And that’s when I knew: this was never just about fitness. It was about empowerment.

The Journey to Change

Let’s be honest—change doesn’t come easy. There were challenges, plenty of them. I had moments where I questioned everything. But I also saw the transformations happening in front of me, and that kept me going.

Every time a woman told me she felt more confident, more energized, more in control of her life—I knew we were making a difference. And the best part? We were doing it together.

Through SheFit, Playball Saudi, and Motion Academy, I’ve worked to create spaces where women and children can embrace an active lifestyle. The goal has always been bigger than fitness—it’s about redefining what’s possible for women in our community.

Strength in Every Step

To every woman reading this: I see you. I know how easy it is to put yourself last, to feel like there isn’t enough time, energy, or space for you. But I also know this—when you choose to prioritize your health, you’re choosing to show up for yourself and for everyone around you.

The future of women’s fitness in Saudi Arabia is bright, and it’s just the beginning. Let’s keep moving forward—stronger, together.