Some opportunities feel like a spark.
This one? It feels like a fire being lit across the Kingdom.

The She’s Next in Entrepreneurship Program is officially live in Saudi Arabia. It’s a powerful joint initiative by Visa, in partnership with Saudi Awwal Bank (SAB) and Monsha’at (the Small & Medium Enterprises Authority), created to support the next generation of Saudi women entrepreneurs. And I couldn’t be more honored to be part of it.

This Is More Than a Grant

It’s mentorship. It’s community. It’s real momentum for women who are ready to grow.

As someone who’s spent years building from the ground up, navigating the challenges, celebrating the wins, and learning through every step, I know how much it means to have the right support at the right time. That’s why this matters.

Because it’s not just about funding (though yes, there’s $30K for first place, $20K for second, and a $10K audience favorite award). It’s about giving Saudi women the tools, the knowledge, and the network to lead confidently and build with purpose.

Why I Said Yes

When I was invited to join as a mentor, I didn’t hesitate. Because I’ve seen what happens when women are encouraged, equipped, and believed in. They don’t just grow their businesses. They uplift their communities. They open doors for others.

And right now, across every industry in the Kingdom, there’s a wave of women ready to do just that. All they need is a chance to step in.

As a finalist, you’ll join a group mentoring session with me. A chance to learn, reflect, and grow alongside women who are walking a similar path.

If This Is You, Don’t Wait.

Whether you’ve just launched your business or you’ve been building for years, this is your moment.

You don’t have to have it all figured out. You just need to be ready to take the next step. To lead with heart, clarity, and vision.

Applications close July 3. And I want to see as many bold, brilliant Saudi women step into this as possible.

Let’s Build What’s Next Together

To every woman reading this who’s ever dreamed of doing more, this is for you.
To those who’ve already started, keep going.
And to those wondering if they’re ready, you are.

Your story, your business, your voice… it matters. And I can’t wait to see where it takes you.

— Haya