Some events leave you inspired. Others remind you exactly why you do what you do.

This weekend’s Saudi SUP Tour 2025 in Jeddah? It did both.

As a board member of the Saudi Surfing Federation, I had the privilege of standing at the heart of an event that brought the energy, the community, and a powerful sense of momentum. It was an honor to present the awards to this year’s winners—athletes who showed up with focus, fire, and an unshakable connection to the water.

Celebrating More Than Competition

There’s something special about the sound of paddles slicing through the water, the Red Sea glistening under the sun, and a crowd cheering from the shoreline.

But what made this event so meaningful was more than the race itself—it was the shared passion for movement, sport, and pushing limits.

Every board on that water represented something:
Discipline. Joy. Grit. Adventure.

And when I stepped up to present the awards, I felt the collective pride of a growing community that’s ready to take water sports in the Kingdom to the next level.

A Vision That’s Taking Shape

SUP (Stand-Up Paddleboarding) is still gaining traction here, but it’s catching on fast. The excitement around it isn’t just about competition—it’s about connection. To nature. To wellness. To a more active, adventurous way of living.

And the vision is clear:
Support the growth of water sports.
Create more opportunities for athletes and enthusiasts alike.
And build an environment where movement is a lifestyle, not a one-off event.

Supporting the Lifestyle, Not Just the Sport

Personally, I’ve always believed in the power of staying active—not just for physical health, but for mental clarity, resilience, and joy.

Events like the Saudi SUP Tour align perfectly with that.
They remind us that movement doesn’t always have to look like a gym session or a structured workout. Sometimes it looks like gliding across open water, fueled by nothing but your own strength and determination.

This is the kind of culture we want to nurture—where being outdoors, moving with intention, and embracing adventure become part of daily life.

A Wave of Change is in Motion

It was an honor to be part of this incredible day—representing the Saudi Surfing Federation and supporting an event that reflects so much of what I stand for: growth, movement, and living life with purpose.

Here’s to more events like this.
More athletes stepping up.
And more opportunities to explore, connect, and move with meaning.

We’re just getting started.
And the tide is only rising.

— Haya